Project: A Marketing Approach to Dissemination of Management Information to Community Based Organizations

Client: U.S. Office of Human Development Services (OHDS)


Marketing: California

Juárez & Associates designed a project to demonstrate the use of commercial marketing techniques in developing a strategy for packaging and disseminating program and fiscal management information to community-based organizations in California.

The outcome was a model to guide the marketing of services and products developed by human service agencies.