Project: Feasibility Study for the Establishment of the University of Guadalajara in Los Angeles

Client: University of Guadalajara


Marketing: Los Angeles, California

Juárez & Associates assisted the University of Guadalajara in determining the economic and technological feasibility of establishing an extension campus in Los Angeles for the Latino/Hispanic population in the Los Angeles area. To come up with a feasibility report and marketing strategy, the firm conducted various discussion groups with participants selected from the specific target population. Various other information gathering methods were used as needed as the firm’s experienced professional staff and consultants were available to advise the client.