Project: Hispanic Market Study and Concept Testing for Dashida Bouillon Products

Client: CJ Corp. (Korea)


Marketing: Los Angeles female Hispanic market

On behalf of CJ Corp. of Korea, J&A conducted focus group research with Spanish-speaking women in the Los Angeles area. These groups focused on qualitative testing of marketability and concept development for their Dashida bouillon product line in anticipation of introducing their products to the U.S. Hispanic market. J&A provided all services for this client, including facilities and recruitment, moderation, screener and guide development, as well as the production of a top line report.