Project: Latino Initiatives: Promotoras de Salud and Por tu Familia Health Pack
Client: American Diabetes Association
Marketing: United States
J&A has conducted several projects on behalf of diabetes awareness, education, behavior and prevention in the Latino community, which manifests a disproportionate share of the disease. The firm conducted focus groups among community health workers in California, Illinois and Texas and evaluated a family health pack that was distributed to Latinos at health fairs, schools and other venues nationwide.