Project: Nutrition and Cancer Prevention Program in California

Client: California Public Health Institute, Department of Health Services


Marketing: California

Focus group research among general market and ethnic (African-American and Hispanic) low income women to evaluate the effectiveness of nutrition-oriented media campaigns and products on behalf of the California 5-A-Day program promoting healthy eating. Target audiences include mothers of preschool and school-age children, women in and women not in the work force, families, caregivers, day care practitioners, etc.