Hispanic Market Study and Concept Testing for Dashida Bouillon Products

November 2017by admin0

On behalf of CJ Corp. of Korea, J&A conducted focus group research with Spanish-speaking women in the Los Angeles area. These groups focused on qualitative testing of marketability and concept development for their Dashida bouillon product line in anticipation of introducing their products to the U.S. Hispanic market. J&A provided all services for this client, including facilities and recruitment, moderation, screener and guide development, as well as the production of a top line report.

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Juárez & AssociatesHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us?
https://juarezassociates.com/wp-content/uploads/2019/04/img-footer-map.png
GET IN TOUCHAvantage Social links
Taking seamless key performance indicators offline to maximise the long tail.

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Copyright by Juárez & Associates. All rights reserved.