Juárez & AssociatesSocial Marketing

Juárez and Associates' extensive market research experience in the private sector has been applied to the marketing of socially-beneficial products and services. Our key assumption of social marketing research and applications is that specific populations may require specialized marketing techniques in order to educate consumers and to encourage positive behavior change, such as adopting more appropriate safety, nutrition or health practices. When appropriate, Juárez and Associates combines advanced marketing techniques with sensitivity toward segmented and/or hard-to-reach consumers.

EXEMPLARY PROJECTS

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How Do We Deliver?

Client focused,
Results driven

Publicly-funded programs may require a custom-designed marketing strategy in order to reach targeted audiences.

When appropriate, Juárez and Associates combines advanced marketing techniques with sensitivity toward segmented and/or hard-to-reach consumers.

Services include:

Baseline and target audience research
Product development research
Qualitative vs. quantitative research
Pretesting
Concentrated marketing – concentrating efforts on a target market where information will have greatest impact
Tracking studies

Research strategies include:

Setting objectives
Segmented marketing – different strategies are developed for different markets
The four Ps – Product, Price, Place and Promotion
Resource allocation decisions
Strategic management decisions
Strategy decisions:
- Education model
- Persuasion model
- Behavior modification model
- Social influence model